Overall Outline

Event Name

The 4th World O-CHA (Tea) Festival

Dates

October 28 ~ October 31, 2010 (4th International Conference on O-CHA (Tea) Culture and Science was held from October 26 to 28, 2010.)

Venue

Shizuoka Convention and Arts Center "Granship" and other places

Theme

"O-CHA is a universal word"

Aims of the Festival

• Creation and expansion of tea industry
• Creation and dissemination of tea culture
• Expansion of the demand for tea in the world

Enforcement Policy

• Spreading out general information on industry, culture, and academic side of tea
• Pursuing internationalism and participatory style
• Promoting the heart of green tea country : Shizuoka

Organizer

The 4th World O-CHA (Tea) Festival Executive Committee, Shizuoka Prefecture, and Local Autonomy Center

Co-organizer

The 4th International Conference on O-CHA (Tea) Culture and Science and World Green Tea Association

Number of Visitors

89,000